Targeted & Personalised Approach to drive Opt-Ins

ABM is the darling of the marketing world these days. More than 90% of B2B Marketers call it “Important” or “Very Important”.

70% of companies that use ABM report that their sales and marketing teams are mostly aligned, compared with only 51% of companies that don’t use ABM. In a traditional siloed system, marketing develops the leads, then hands them off to sales to close the deal. With account-based marketing, sales and marketing work together to develop and generate
leads, research the leads, and find solutions that work for the leads.

87%

of account-based marketers say thatABM initiatives outperform other marketing investments.


Source: ITSMA
ABM initiates SMARKETING- The allignment of Sales & Marketing

70% of companies that use ABM report that their sales and marketing teams are mostly aligned, compared with only 51% of companies that don’t use ABM.

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